Overview
- Genius Sports will pay $900 million at closing ($800 million in cash and $100 million in stock) with up to $300 million in earnouts over two years.
- The acquisition is expected to close in the second quarter of 2026, subject to customary conditions.
- Legend’s portfolio includes Covers.com and Casino.org, which reported 320 million visits and 118 million unique visitors in 2025.
- The company says the deal advances its push into advertising technology and affiliate monetization by adding a highly engaged sports and gaming audience.
- Genius shares fell about 20% Thursday; the company also issued preliminary 2025 results of $669 million revenue and $136 million adjusted EBITDA, with 2026 guidance of $810–$820 million revenue and $180–$190 million adjusted EBITDA.