Overview
- Genesis Motor Europe chief Peter Kronschnabl told Autocar the brand will introduce its own platform in 2027 to meet its specific dynamics goals.
- The architecture is described as flexible, supporting electric and hybrid powertrains with targets such as relatively direct steering and a firm but comfortable ride.
- Genesis plans near-term powertrain additions, with its first hybrid expected later in 2026 and an extended-range EV planned for 2027.
- Model assignments are not finalized, and reports point to candidates like the production Neolun (expected as GV90) and a Gran Equator X–inspired off-road SUV, which remain unconfirmed.
- The move is part of a growth strategy that includes new performance and luxury models and a goal to reach about 350,000 annual sales by 2030 while avoiding niche overload.