Overview
- Screenshots of packaging and past social posts show phrases such as “How about a quickie?” and “This is the closest your husband’s gonna get to a threesome.”
- Frida says its messaging is written for adults caring for babies and intended to make difficult moments feel lighter rather than offend.
- After complaints, the brand removed suggestive content from its website and social channels, limited Instagram comments, and took down a page listing executives.
- A Change.org petition calling for accountability has surpassed 4,000 verified signatures as boycott calls spread across forums and social platforms.
- Journalists report some circulating images remain unverified, and it is unclear whether products with the disputed slogans are still stocked at major retailers such as Target and Walmart.