Overview
- A new trailer released on February 22 features Damson Idris alongside all 22 drivers on the 2026 grid.
- The campaign rolls out in 60-, 30-, and 15-second cuts across F1’s digital channels, broadcaster slots, paid social, and out-of-home posters in London, New York, Los Angeles, and Melbourne.
- F1’s chief commercial officer Emily Prazer describes 2026 as the sport’s biggest shake-up, highlighting new cars, new engines, a new driving style, and a levelled playing field.
- Technical regulations for 2026 include a near 50:50 split between internal combustion and electric power, smaller and lighter cars, and active aerodynamics replacing DRS.
- The season opens in Melbourne on March 6, with the campaign positioning every lap as unpredictable heading into the first race.