Overview
- As global ambassador, Idris will attend select races and support Formula 1’s content, partner and promotional initiatives.
- F1 leadership says he will act as a bridge to the entertainment world to help the sport reach new and younger fans.
- The role formalizes ties built during F1: The Movie, which filmed at live Grands Prix and embedded Idris in the paddock.
- The film grossed more than $630 million worldwide and is widely reported as the most successful sports movie to date.
- The partnership aligns with F1’s new All To Drive For campaign and a strengthened Apple TV platform ahead of the 2026 season.