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Ford Details Efficiency-First EV Platform Targeting a $30,000 Midsize Pickup in 2027

Ford argues ruthless simplification across weight, aerodynamics, and electronics enables a smaller battery to deliver competitive range at lower cost.

Overview

  • The Universal EV platform debuts with a midsize pickup that Ford targets to start near $30,000 in 2027, with final specs and pricing still unconfirmed.
  • Ford claims over 15% better aerodynamic efficiency than any current pickup, which it estimates equates to roughly 50 extra miles of range without enlarging the battery.
  • The truck uses large front and rear aluminum unicastings in place of 146 structural parts on the Maverick, a shift Ford says cuts mass and parts count to speed assembly.
  • A prismatic lithium‑iron‑phosphate, cell‑to‑structure battery built in Michigan using CATL‑licensed tech anchors the cost strategy, alongside in‑house power electronics with bidirectional charging, a 48‑volt low‑voltage system, five central compute modules, and about 4,000 feet less wiring for a 22‑pound harness reduction.
  • Production is planned at a retooled Louisville plant with roughly 40% fewer assembly workstations and about 600 fewer workers, while a California skunkworks led by ex‑Tesla engineer Alan Clarke and F1 aerodynamicists targets Level 3 capability around 2028 and frames the program as a response to rising Chinese competition.