Overview
- The midsize truck will be the first on Ford’s clean-sheet Universal EV platform, with a targeted starting price around $30,000 and a 2027 launch.
- Ford claims roughly 15% better aerodynamic efficiency than any pickup on sale, yielding about 50 extra miles versus an equivalent gas truck, using F1-honed development and a bounty-based design process.
- Large aluminum unicastings reduce the front and rear structures to two pieces from 146 on the Maverick, enabling fewer parts, fewer robots and a retooled Louisville line with about 40% fewer workstations.
- A structural prismatic LFP battery built in Michigan under CATL licensing is paired with in-house power electronics that support bidirectional charging.
- A new zonal architecture consolidates dozens of ECUs into five modules, shortens wiring by about 4,000 feet, introduces 48‑volt low‑voltage systems, and positions the platform for SAE Level 3 capability by 2028.