Particle.news

Ferrari Names First EV ‘Luce’ and Unveils Jony Ive–Crafted Interior

The staged interior debut signals a tactile-first approach to electrification ahead of the full exterior reveal in May.

Overview

  • Ferrari presented the Luce interior in San Francisco and confirmed the model as its first all-electric production car.
  • The cabin prioritizes mechanical buttons, dials and toggles over large touchscreens, reflecting a five-year collaboration between LoveFrom and Ferrari Centro Stile.
  • Distinctive hardware includes a Corning glass E Ink key with a choreographed startup sequence, a Gorilla Glass gear selector, and a driver binnacle using layered Samsung OLED panels with a physical needle.
  • Ferrari says the steering-column-mounted instrument cluster is a first for a range model, and the center display pivots on a ball-and-socket mount with dedicated physical controls for climate and media.
  • Final exterior, specifications and pricing will be disclosed in May 2026, with reports suggesting a multi-motor four-seat GT and pricing above €500,000 that Ferrari has not yet confirmed.