Overview
- Ferrari starts 2026 from a position of strength with elite margins, a powerful brand, and disciplined supply rather than volume chasing.
- This year brings the unveiling of Ferrari’s first fully electric car, with success judged by whether it preserves the signature Ferrari feel more than by unit counts.
- A premium valuation shifts the focus from steady execution to evidence that discipline and brand equity hold through industry change.
- Pricing power is the central test as new powertrains add costs, requiring Ferrari to pass them through without eroding exclusivity.
- Key signals to watch include rising average revenue per car, strong personalization demand on new models, and resilient resale values for recent launches.