Overview
- UNIQLO officially introduced Raducanu as its newest Global Brand Ambassador, confirming her departure from a long-running Nike partnership that began in her teens.
- She is expected to debut UNIQLO apparel at the BNP Paribas Open in Indian Wells starting March 4, where she will be seeded and receive a second‑round bye, according to tournament reporting.
- UNIQLO says Raducanu will contribute to the design and function of her on‑court apparel and take part in community‑engagement activities worldwide.
- Media reports attribute the deal at roughly $3.5 million per year plus performance bonuses, though neither UNIQLO nor Raducanu’s camp has disclosed financial terms.
- The move comes as industry observers note Nike’s tighter focus on a smaller group of marquee athletes, with several pros having left the brand in recent years.