Overview
- Under the agreement, DraftKings becomes the exclusive sports betting operator for Kaulig Racing and Ty Dillon and will primary-sponsor the No. 10 Chevrolet in two NASCAR Cup Series events this fall.
- DraftKings branding will appear on Dillon’s car, fire suit, pit crew uniforms and pit wall at the Enjoy Illinois 300 on September 7 and again at Kansas Speedway on September 28.
- The World Wide Technology Raceway debut will be televised live on USA Network and broadcast on the Motor Racing Network and SiriusXM’s NASCAR Channel.
- The partnership extends DraftKings’ NASCAR engagement following its presenting role in the inaugural In-Season Challenge, in which Dillon advanced to the runner-up position.
- Ty Dillon said the collaboration will deepen fan engagement and highlighted DraftKings’ commitment to responsible sports betting and innovation.