Overview
- Videos on Douyin and Xiaohongshu show Malfoy-themed red posters used like fai chun on doors, walls and refrigerators.
- Some households display the image upside down, mirroring the tradition of inverting the fu character to welcome good fortune.
- Merchants on Taobao and Pinduoduo are selling stickers, magnets and posters, with four-piece sets on Taobao listed at about 11 yuan.
- Actor Tom Felton acknowledged the craze on Instagram by sharing a photo of a giant mall banner, boosting global attention.
- The trend builds on Harry Potter’s enduring popularity in China as the Feb. 17 Lunar New Year approaches, with widespread social posts and fast-moving merchandise offerings.