Overview
- Hasbro named Bowser and The Honest Company CEO Carla Vernón to its board on January 20.
- Bowser retired as Nintendo of America president and COO on December 31, 2025 after a six-year tenure.
- Board chair Rich Stoddart and CEO Chris Cocks said their experience in brands and franchise management will support Hasbro’s long-term growth strategy.
- Hasbro, owner of Wizards of the Coast, Transformers, Monopoly, Nerf and Peppa Pig, has said it aims to develop its first video game in 2026, according to CMO Jason Bunge.
- Devon Pritchard, a longtime Nintendo executive, has succeeded Bowser as Nintendo of America president and is the first woman to hold the role.