Overview
- Dorna Sports is now officially MotoGP Sports Entertainment Group for the 2026 season.
- The rebranded group retains control of MotoGP, Moto2, Moto3, Road to MotoGP, WorldSBK, and the new Harley-Davidson Bagger World Cup.
- Company statements frame the change as a push into digital innovation, immersive fan experiences, and global storytelling to reach younger and more diverse audiences.
- Liberty Media bought Dorna in 2024 for €4.2 billion, with the existing management structure largely remaining in place.
- The most notable recent personnel change was the departure of chief commercial officer Dan Rossomondo late last year.