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Doritos Protein to Launch in March With 10 Grams of Protein per Serving

PepsiCo says the casein-based chips meet rising demand for protein-forward snacks.

Overview

  • Doritos Protein will roll out at select U.S. retailers in March in Nacho Cheese and Sweet & Tangy BBQ flavors.
  • Each 1-ounce serving delivers 10 grams of protein, using dairy-based casein with no artificial colors or flavors.
  • The launch comes in two bag sizes: 7 ounces for $4.89 and 12.75 ounces for $7.39 in initial markets.
  • PepsiCo reports the new chips match regular Doritos on calories and fat while offering less sodium.
  • Broader distribution and a single-serve bag with 17 grams of protein are planned later in 2026.