Overview
- An enterprise marketing group now links Disney Entertainment, Disney Experiences, ESPN and consumer products to coordinate campaigns with a global perspective.
- Segment marketing chiefs with dual reporting lines are Ron Faris, Scott Hudgins, Martha Morrison, Shannon Ryan and Tina Thornton.
- Enterprise function leads include Joanna Balikian for Brand & Franchise, Becca Vodnoy for Corporate Alliances, Carrie Brzezinski-Hsu for Creative Execution, Kimberly Flaster for Media and Andrew Ferguson for Research & Insights.
- Ayaz’s memo emphasizes greater agility, data-driven decisions, unified media investment, shared creative production and enterprise-level research to modernize operations.
- Disney is still recruiting a leader for marketing technology and operations viewed as critical to building the systems and analytics, and CEO Bob Iger has publicly endorsed the overhaul.