Disney+ Rolls Out Perks Program to Retain Subscribers After Cancellation Wave
The shift prioritizes non-content benefits to bolster perceived value after price hikes plus content removals strained loyalty.
Overview
- Disney+ introduced a 30% discount for subscribers across adidas.com and the Adidas app, available through April 23, 2026.
- Additional perks include trials for Kroger Boost (3 months), DashPass (6 months), Spotify Premium (3 months) and CLEAR+ (3 months), plus a complimentary D23 Gold membership.
- Subscribers also get retail discounts such as 15% off at Funko.com and Loungefly.com, Marvel-related digital items, monthly digital pin capsules and select Walt Disney World ticket offers.
- Experiential incentives feature sweepstakes for a Disneyland Resort 70th celebration trip and opportunities tied to premiere access for Disney and Pixar’s Hoppers (2026).
- The rollout follows rising complaints over pricing and content removals, with observers noting Disney skipped subscriber figures on its last earnings call and pointing to Hulu integration concerns and Josh D’Amaro’s move to CEO as potential drivers of further strategy shifts.