Disney Puts Bluey Front and Center in Christmas Day Disneyland Ad Ahead of 2026 Park Launch

The national spot signals a full-scale 2026 rollout across Disneyland, Walt Disney World, plus Disney Cruise Line.

Overview

Disney debuted a new Disneyland commercial featuring Bluey and Bingo during ABC’s Disney Parks Magical Christmas Day Parade.
The ad highlights a memory-focused, filmstrip-style montage that includes a child meeting Bluey and Bingo in the park.
Disneyland will open Bluey’s Best Day Ever on March 22, 2026 at Fantasyland Theatre with live, interactive performances.
Disney has confirmed Bluey experiences will also arrive at Walt Disney World and on Disney Cruise Line in 2026.
The prominent placement elevates a licensed property in flagship park advertising, reflecting Bluey’s strong Disney+ viewership and merchandise demand.