Particle.news

Disney Details OpenAI Sora Deal for 30-Second Character Clips on Disney+

The move reflects a broader AI push focused on creativity, productivity, connectivity.

Overview

  • Iger confirmed a three-year license letting Sora generate 30-second videos featuring roughly 250 Disney characters, excluding human faces or voices, with Disney receiving license payments.
  • Disney will curate Sora-made shorts within Disney+, with plans to let subscribers create similar videos on the service using Sora tools.
  • The company provided no launch date, saying the feature is expected sometime in fiscal 2026 as technical integration proceeds.
  • Iger said he does not expect the short-form Sora videos to affect demand for Disney’s film and TV programming.
  • Disney is also developing a one-app experience that combines Disney+ and Hulu by year-end, and separate reporting says Disney is investing $1 billion in OpenAI as OpenAI pays to license characters.