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Disney Details 'Conjured Architecture' for Magic Kingdom’s Villains Land at D23

Disney detailed an Art Nouveau–inflected design shaped by research in Paris and Barcelona.

Overview

  • Imagineering introduced the design approach called Conjured Architecture, blending historical European styles with fantastical villain motifs.
  • Research trips to Paris and Barcelona informed use of Art Nouveau and Modernisme elements, including swirling forms, stained glass, painted metals, and deep jewel tones.
  • Disney Legend and former animator Andreas Deja said he is officially consulting to align the land’s look with classic animated villains.
  • Wyatt Winter is leading the creative team with Caroline May named executive creative director for the project.
  • The multi-acre expansion will feature two major attractions plus dining and shopping, with specific ride details and an opening timeline still unannounced.