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Disney Cruise Line Debuts Evie, a Towel-Animal Plush, Onboard Its Ships

A housekeeping-inspired character becomes a take-home souvenir marketed first to Castaway Club members.

Overview

  • Disney Cruise Line alerted Castaway Club members on January 29 that Evie is now available for purchase.
  • The plush is currently sold only in onboard gift shops across the fleet, positioning it as an at-sea exclusive.
  • Evie is inspired by the towel animals that Housekeeping Cast Members leave in guest staterooms.
  • A new promotional short introduces the character by showing Evie waiting for guests to return to their room.
  • Coverage notes the rollout during a period of growth for Disney Cruise Line, with recent ship debuts, the opening of Disney Lookout Cay, and Disney Adventure preparing for its maiden voyage.