Overview
- DirectBooking Technology and DeepYou Digital signed a strategic cooperation framework to establish a joint venture that will build an AI-native hotel booking platform.
- The partners outline features such as one-sentence natural-language booking, intelligent recommendations, demand forecasting, dynamic pricing, real-time room status, and end-to-end automated services.
- The companies set a three-year goal to cover 100,000 hotels, with specific rollout timelines and capitalization details not yet disclosed and targets described as forward-looking.
- The platform is positioned to reduce hotels’ customer-acquisition and channel costs, increase direct sales, and counter the dominance of incumbent online travel agencies.
- DeepYou brings work across roughly 1,000 Chinese scenic spots and a collaboration with Huawei, and DirectBooking cites direct-connect and revenue-management technology plus newly announced investments from Chinese tech investors including DeepYou founder Li Daxue.