Particle.news

Dior Closes 'Sweet Shop' Pop-Up in L.A., Debuts Revamped Lip Glow Oil and New Addict Fragrances

The candy-themed activation linked a pigment-added lip oil with three gourmand perfumes to unite Dior’s makeup and fragrance narrative.

Overview

  • The West Hollywood event launched the updated Dior Addict Lip Glow Oil and the Rosy, Peachy and Purple Glow fragrances with Anya Taylor-Joy, Willow Smith and Jisoo in attendance.
  • Peter Philips said the team spent two to three years refining the lip oil to preserve its feel while enabling added pigment and new finishes.
  • Francis Kurkdjian described the trio as playful gourmand scents completed in about a year, built around fruity facets of jasmine, rose and iris.
  • Guests encountered human-sized lip-oil props, candy-filled rooms and testing stations before entering a DJ-led back room with a full bar.
  • Outlets report conflicting counts for lip-oil shades and finishes, and the two-stop Sweet Shop tour concluded after Tokyo and the Los Angeles launch.