Overview
- Bryson DeChambeau is no longer an LA Golf ambassador, his agent confirmed, though he remains a customer and still plays the company’s shafts.
- LA Golf CEO Reed Dickens said a consultant for DeChambeau sought to raise the golfer’s stake from 2% to 51%, he refused, and the sides “graciously” parted.
- Dickens described DeChambeau’s bespoke equipment needs as round‑the‑clock and not scalable for retail products, reinforcing the company’s decision to move on.
- LA Golf is trimming staff from 75 to 50 and pivoting from wholesale to U.S.-made direct-to-consumer sales, with other tour usage continuing, including Sergio Garcia’s irons.
- The split halts plans for a full LA Golf bag that followed years of close R&D—gear DeChambeau used in his 2020 and 2024 U.S. Open wins—leaving him to seek a new equipment deal before the Masters.