Overview
- At New York Comic Con’s retailer day, president and publisher Jim Lee said DC will not support AI-generated storytelling or artwork, adding "not now, not ever" while he and general manager Anne DePies lead the company.
- Lee framed the stance as a defense of authenticity, saying "AI doesn't dream" and that comics depend on human emotion, risk, and hand-drawn craft.
- The remarks drew cheers from the audience at the panel, signaling strong approval from attendees.
- DC previously replaced suspected AI-assisted variant covers and removed at least one artist, reiterating its longstanding requirement that all art be the creator’s original work.
- Reaction across the industry is mixed, with praise from many and skepticism about long-term permanence, as other publishers like Dark Horse reject AI while companies such as Netflix test the technology.