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CyHi The Prynce Targets J. Cole With New Track 'B.R.A Lost Control'

Early reaction is split, with praise for the wordplay contrasted by accusations of clout chasing.

Overview

  • CyHi released “B.R.A Lost Control” on Feb. 27, delivering pointed lines that take aim at J. Cole.
  • He calls back to Cole’s decade-old “False Prophets,” mocks the recent “Trunk Sale” tour, and criticizes Cole’s 2024 apology and retreat from the Kendrick dispute.
  • The song includes a defense of Kanye West, responding to Cole’s past lines about Ye and his use of writers that implicated CyHi.
  • CyHi previewed the move with tweets questioning modern rappers’ authenticity, then posted that he was reminded to address Cole before dropping the track.
  • Coverage notes a mixed reception highlighting CyHi’s lyricism versus clout-chasing claims, and it remains unclear whether J. Cole will respond.