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Cowboys Use Non-Exclusive Franchise Tag on George Pickens at $27.3 Million

The move preserves Dallas’ matching rights before free agency opens.

Overview

  • Cowboys CEO Stephen Jones said Pickens was "fired up" to stay and told Jerry Jones he wants to be a Cowboy.
  • The non-exclusive tag lets Pickens negotiate with other teams beginning March 11, with Dallas able to match any offer or receive two first-round picks.
  • Dallas and Pickens have until July 15 to agree on a multi-year deal, after which only the one-year tender remains available under league rules.
  • Analysts, including NBC SportsMike Florio, criticize the franchise tag for suppressing player value, noting elite wideout deals approach roughly $40 million per year.
  • Former Cowboys receiver Michael Irvin suggested Pickens could wait for other receiver contracts to set benchmarks before committing to a new deal.