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Coupang’s Q4 Profit Plunges 97% After Data Breach as Founder Issues Public Apology

Fresh fines in Korea plus Taiwan enforcement moves point to prolonged scrutiny of its practices.

Overview

  • Coupang reported operating profit of 11.5 billion won in Q4, a 97% drop year over year, swung to a net loss of 37.7 billion won, and said the breach hurt December revenue growth, active customers and Wow memberships.
  • The Korea Fair Trade Commission fined Coupang 2.19 billion won and ordered corrective measures for pressuring suppliers, shifting advertising and other fees onto vendors, and delaying payments in 508,752 transactions totaling about 281 billion won.
  • South Korea’s Science Ministry attributed the breach to management failure, with a joint inspection confirming exposure of about 33.6 million user accounts after the company initially suggested roughly 3,000 were affected.
  • Taiwan’s digital ministry said 204,552 Taiwan accounts were accessed and cited deficiencies at Coupang Taiwan, with further administrative investigations and sanction procedures planned.
  • Coupang said recent growth trends are stabilizing into Q1, yet consumer metrics and shares have weakened since November as rivals expand fast-delivery services and Seoul proposes easing late-night restrictions on hypermarkets.