Overview
- The consumer organization in North Rhine-Westphalia issued a formal warning to Mondelez, alleging the Milka “Schüttel mich” Santa violates LMIV rules due to concealed mandatory information.
- On the 61 g Smarties-filled figure, weight, ingredients, allergens and the best-before date sit on a glued fold-out leaflet on the base, which critics say is not readily visible; Mondelez says its labeling complies with legal requirements.
- Retailers escalated promotions on 90 g Milka bars, with Aldi, Lidl and Kaufland advertising prices of roughly €0.77–€0.79 and reductions sometimes exceeding 50 percent.
- Mondelez’s European revenue rose about 11 percent on higher prices as unit sales declined roughly 7.5 percent, reflecting price-driven growth and softer demand.
- Consumer frustration over shrinkflation and opaque packaging has intensified, highlighted by Foodwatch’s “Goldener Windbeutel,” as retailers use deep discounts to shore up year-end results and shoppers shift more toward gummy confectionery.