Overview
- Coinbase aired a 60‑second commercial styled as a karaoke screen set to Backstreet Boys’ “Everybody (Backstreet’s Back),” using retro, no‑frills graphics.
- Company leaders said the goal was a communal singalong to signal that “crypto is for everybody,” arguing a restrained look stands out against glossy Super Bowl ads.
- Early response was polarized as social clips showed boos at some watch parties, and Coinbase disabled comments on the ad’s YouTube post.
- This was the only major crypto advertisement in this year’s broadcast, reflecting the industry’s pullback from the multi‑brand “Crypto Bowl” of 2022.
- The splashy buy carried big stakes, with Super Bowl airtime priced around $8–$10 million per 30 seconds, and it echoed Coinbase’s 2022 stunt that drew massive traffic and a brief app crash.