Coca-Cola Branding Quietly Expands at Magic Kingdom’s Sleepy Hollow

Overview

• Two new signs appeared this week: a side-wall mural with a vintage bottle reading “A Revolutionary Concoction — Coca-Cola now with Carbonation & Ice,” and a cast-member door sign reading “A Rustic Drink For Rustic Folks — Coca-Cola.”
• The additions were first spotted on February 23 and documented by WDWNT with on-site photos later cited by fan publications.
• The signage extends branding beyond the “Hosted by Coca-Cola” label added beneath Sleepy Hollow’s main sign in 2025.
• The designs use period styling to match Liberty Square’s colonial theme, presenting the updates as themed decor rather than operational changes.
• Disney parks have served Coca-Cola products for decades under an exclusive partnership dating back to Disneyland in 1955 and Walt Disney World in 1971, with sponsorships that include locations like EPCOT’s Club Cool.