Overview
- Cloudflare confirmed the acquisition of UK-based Human Native, an AI data marketplace founded in 2024, with financial terms undisclosed.
- The company says the move will help AI developers find, access, and purchase high-quality, licensed data for training and inference.
- Cloudflare plans to give creators tools to structure, price, and monetize their content, building on AI Crawl Control and Pay Per Crawl.
- Human Native’s technology is set to support Cloudflare’s AI Index pub/sub model for structured content updates and the x402 Foundation with Coinbase for machine-to-machine transactions.
- Human Native is backed by LocalGlobe and Mercuri, and its team includes veterans of DeepMind, Google, Figma, and Bloomberg, with a stated mission to ensure creator control, compensation, and credit.