Ciara Leads True Religion’s ‘Wrapped in True’ Holiday Campaign, Now Live Globally

Overview

• The dual-gender collection arrives in three themed drops—Zero Chill, Give True and Iced in True—built around gifting and statement moments.
• Ciara fronts the campaign with Nicole Anderson, Ayan Broomfield, Kash Doll, Mahogany Jones and Alisah Washington.
• True Religion says the full line is available worldwide on TrueReligion.com and in retail stores.
• Executives frame the effort as a celebration of confidence and individuality, with the CEO noting double-digit growth in the women’s business over the past three years.
• The launch included a New York party at the members-only Crane Club featuring Ciara and cast members, with interviews highlighting Ciara’s nostalgic ties to the brand.