Overview
- Official data show 596 million domestic trips and 803.5 billion yuan in tourism spending during the holiday, both up about 19% year on year, while spending per trip edged down 0.2%.
- Average daily sales at major retail and catering enterprises rose 8.6% in the first four days of the break, according to the Ministry of Commerce.
- Hainan’s offshore duty‑free sales jumped 30.8% to 2.72 billion yuan, with shoppers up 35.4%, helped by the new Free Trade Port framework and expanded visa‑free entry.
- The Spring Festival box office totaled 5.75 billion yuan, down 39.5% from a year earlier, as admissions fell 35.8%, highlighting weakness in cinemas.
- Travel capacity and cross‑border flows climbed, with rail operators adding services and the National Immigration Administration reporting 17.7 million Chinese traveled abroad, up 10% from last year.