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Canva Acquires Cavalry and MangoAI to Expand Motion Graphics and Video Ad Tools

The twin deals bring specialist motion graphics alongside reinforcement‑learning ad tech into Canva’s pro stack to speed creation without supplanting human judgment.

Overview

  • Canva said it bought UK-based Cavalry, a 2D animation platform, and US startup MangoAI, which optimizes video ads, with financial terms undisclosed.
  • Cavalry will remain available as a standalone product, while its motion technology will be integrated into Canva’s core platform and the Affinity app used by professional designers.
  • Cavalry’s founders Chris Hardcastle, Ian Waters, and Adam Jenns are joining Canva, whose materials note Cavalry has paying users at companies such as Amazon, ByteDance, Google, and OpenAI.
  • Canva plans to fold MangoAI into Canva Grow—its $250-per-user business tier—using closed-loop reinforcement learning and performance signals; Canva said Nirmal Govind will become Chief Algorithms Officer and Vinith Misra will lead reinforcement learning.
  • The company reported about $4 billion in annualized revenue with 265 million users, including 31 million paid, and it positioned the acquisitions as sharpening its competition with Adobe during a broader software sell-off.