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Cadillac Unveils Split Black-and-White F1 Livery in Super Bowl Spotlight

The reveal signals a marketing-first push as the Ferrari-powered newcomer turns to Bahrain testing ahead of a March debut in Melbourne.

Overview

  • A Super Bowl LX commercial introduced the asymmetrical design, with one side black and the other white, marking Cadillac’s first F1 livery.
  • A full-scale replica appeared in New York’s Times Square shortly after the ad, capping a frosted “thawing” teaser display.
  • Sergio Pérez and Valtteri Bottas will race for the new team in 2026, running Ferrari power units before a planned Cadillac-built engine program in 2029.
  • Initial mileage came via a Silverstone filming day and a collective Barcelona shakedown totaling 164 laps, with an additional Bahrain filming day planned to boost data gathering.
  • The operation has established bases in Silverstone, Indianapolis and Charlotte, rapidly hiring over 500 staff as leadership urges patience for a multi-season build.