Overview
- The commercial is slated for the fourth quarter of Super Bowl LX and serves as the team’s public introduction.
- A synchronized Times Square installation runs February 6–9, with a frosted display set to thaw and reveal the same livery.
- Apple TV holds exclusive U.S. Formula 1 rights, and the ad concludes with a prominent “watch on Apple TV” message.
- The spot is directed by Sam Pilling with a score by Max Richter, with livery images shot on iPhone and additional visuals tied to Bahrain activity next week.
- Cadillac will race in 2026 with Ferrari power, field Sergio Pérez and Valtteri Bottas, and target a U.S.-based works program by 2029 in Indiana.