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Cadillac Reveals First F1 Car During Super Bowl for 2026 Debut

The U.S. marque now shifts to Bahrain testing ahead of its March debut in Australia.

Overview

  • Drivers Sergio Pérez and Valtteri Bottas are confirmed to race, with an asymmetrical black-and-white livery shown carrying Pérez’s number 11.
  • Cadillac paired the TV reveal with a Times Square display, and outlets reported the Super Bowl placement cost roughly $15 million.
  • Private shakedown running took place in Barcelona, and open pre-season tests in Bahrain run February 11–13.
  • TWG is listed as the team’s principal partner, which coverage characterizes as a form of self-sponsorship by the holding owner.
  • Filmmaker Michael Bay filed a legal complaint over the Super Bowl spot’s style; GM/Cadillac rejected the claim and said the ad was directed by Sam Piling with a Max Richter score.