Overview
- The advert’s exact airtime depends on the flow of the game, and Cadillac plans to post the creative on its social channels after it runs.
- UK audiences can watch the Super Bowl free-to-air on Channel 5 or via Sky Sports, though the commercial breaks may differ from the U.S. feed.
- A frosted “Cadillac Countdown” installation in Times Square has been thawing to reveal the design as part of the coordinated launch.
- The car has already completed a private shakedown in Barcelona under a one-off livery ahead of the public unveiling.
- Pre-season testing in Bahrain is scheduled before the March 6 season opener in Melbourne, providing further track running for the new entry.