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Bungie Faces Fallout Over Unauthorized Art Use in Marathon

The studio halts marketing plans and scrambles to audit assets as morale plummets ahead of the September launch.

Overview

  • Independent artist Fern Hook accused Bungie of using her 2017 designs in Marathon without permission, prompting the studio to confirm and address the issue.
  • Bungie has launched a comprehensive audit of Marathon’s assets to identify and remove unauthorized materials, with oversight from Sony’s legal team.
  • Marketing plans, including a new trailer and pre-orders, have been paused, and the public beta may shift to a series of playtests.
  • Employee morale is reportedly at an all-time low, with concerns about the studio’s future if Marathon fails to meet expectations.
  • The plagiarism scandal has compounded skepticism about Marathon’s commercial prospects following mixed alpha feedback.