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Buffalo Chicken Dip Leads Super Bowl Snack Searches as Chains Roll Out Game-Day Deals

An industry forecast points to 1.48 billion wings consumed, with price shifts shaping last-minute orders.

Overview

  • Coffeeness analyzed Google searches across all 50 states and D.C., finding Buffalo chicken dip as the top Super Bowl snack in 31 states.
  • On the healthier side, hard‑boiled eggs led searches in 27 states, with pico de gallo ranking first in 14 states.
  • The National Chicken Council projects Americans will eat about 1.48 billion chicken wings on Super Bowl Sunday, roughly 10 million more than last year.
  • National chains and apps are leaning into game-week promotions, including Applebee’s 20 free boneless wings with $40 online orders and Chipotle’s 100,000 free entrées via a halftime text-to-claim code.
  • Reporters caution that state “favorites” differ by methodology and source, while recent analyses note some wing and chip prices have eased as certain produce and dip prices have risen.