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BLACKPINK Unveils Deadline EP With 'Go' Video, First Group Release in Three Years

Reaction is divided over the group's new sonic direction.

Overview

  • Released Feb. 27, the five-track EP includes the English-language lead single 'Go' and the previously issued 'Jump'.
  • 'Go' lists all four members as co-lyricists alongside Chris Martin, with production by longtime collaborator Teddy and Cirkut.
  • The rollout includes a National Museum of Korea partnership through early March featuring pink exterior lighting and an on-site listening zone, with additional audio guides for select artifacts reported.
  • YG notes the group recently surpassed 100 million YouTube subscribers, underscoring their global footprint after an all-stadium tour that ended in January.
  • Early response highlights strong interest and debate, with praise for the evolution alongside criticism of the chorus, member airtime, and credits that include Dr. Luke; a single report citing Hanteo data also claims about 1.46 million first-day physical sales.