Overview
- YG Entertainment said the channel crossed the threshold at 7:31 p.m. local time on Feb. 20, about nine years and eight months after its June 2016 launch.
- YouTube presented a bespoke Red Diamond Creator Award as global music head Lyor Cohen publicly congratulated the group.
- BLACKPINK thanked Blinks in a video message on their channel after receiving the award.
- The channel features nine videos in YouTube’s Billion Views Club and 50 with over 100 million views, totaling more than 41.1 billion views across 648 uploads.
- Subscriber growth has accelerated ahead of the Feb. 27 release of the EP Deadline, with roughly 10,000 new sign-ups per day since Jan. 15.