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Benioff Renews Davos Push for Federal AI Rules After ‘Suicide Coach’ Cases

His warning underscores mounting legal and legislative pushes for clear accountability in U.S. AI policy.

Overview

  • Speaking at the World Economic Forum, Salesforce CEO Marc Benioff said AI chatbots have become “suicide coaches” and urged swift federal regulation.
  • He criticized Section 230 protections, arguing they leave companies unaccountable for harmful chatbot outputs and should be reshaped.
  • Benioff cited known technical flaws in large language models, including hallucinations and inaccuracies, and said trust must be engineered into deployments.
  • Recent cases intensified scrutiny as Character.AI and Google reached settlements with multiple families, while a judge allowed a product-liability claim to proceed in the Setzer lawsuit.
  • The regulatory map remains divided, with states like California and New York advancing safety laws as President Trump’s December order seeks to curb state-level rules, and lawsuits against OpenAI and others test the boundaries of liability.