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Beane Says Bills Will 'Hit Full Reset' With Keon Coleman Under New Staff

The commitment signals a fresh evaluation under Joe Brady’s rebuilt offensive staff.

Overview

  • At the NFL Scouting Combine, GM Brandon Beane said Buffalo will execute a full reset for Keon Coleman and praised the receiver’s accountability.
  • Joe Brady was elevated to head coach with Pete Carmichael as offensive coordinator and Drew Terrell as receivers coach to guide the overhaul.
  • Coleman opened 2025 with eight catches for 112 yards and a touchdown against Baltimore before seeing his role shrink to multiple healthy scratches.
  • His production dipped year over year, moving from 29 receptions for 556 yards as a rookie to 38 for 404 yards in 2025 with a sharp drop in yards per catch.
  • Owner Terry Pegula previously suggested coaches pushed the 2024 selection of Coleman, while Buffalo now faces decisions at wide receiver with Brandin Cooks and Gabe Davis headed for free agency.