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Bayer Sues J&J Over Erleada Marketing, Alleging False Superiority Claims Versus Nubeqa

Filed in Manhattan under the Lanham Act, the case challenges J&J’s real-world study that promoted a 51% mortality advantage.

Overview

  • Bayer filed the complaint in the Southern District of New York after J&J promoted Erleada with a claimed 51% reduction in risk of death versus Nubeqa based on a retrospective real-world analysis.
  • Bayer contends the methodology was unreliable, citing non-comparable cohorts with roughly five times more Erleada patients, widespread off-label Nubeqa use during most of the analysis period, and curtailed follow-up because most patients started therapy after June 2023.
  • The suit seeks an injunction to stop the campaign, punitive and triple damages, and recoupment of profits.
  • Johnson & Johnson defends the findings, saying the analysis was designed in line with regulatory standards for real-world evidence and calling the lawsuit a misunderstanding of those frameworks.
  • The complaint also alleges that search and AI tools, including Google results, are amplifying disputed messages about mortality risk with Nubeqa.