Overview
- Bad Bunny’s teaser reached roughly 5 million likes and 69.3 million views on Instagram, surpassing Apple Music–era posts by Rihanna and Kendrick Lamar for the most-liked Super Bowl teaser.
- Shot in Puerto Rico and set to his track “BAILE INOLVIDABLE,” the trailer features the artist dancing beneath a tree with people of varied ages, races, and genders.
- The Apple Music Super Bowl LX Halftime Show, presented by the NFL and Roc Nation, is scheduled for February 8 at Levi’s Stadium and will air live on NBC, Telemundo, and Peacock.
- The rollout has drawn political backlash from right‑wing figures, including Donald Trump, over Spanish‑language emphasis, while Bad Bunny and the NFL continue using Spanish in official messaging.
- The campaign extends Apple Music’s fourth consecutive year sponsoring the halftime show and aligns with Bad Bunny’s Debí Tirar Más Fotos World Tour.