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Bad Bunny’s Rimas Sports Partners With iHeartMedia on My Cultura Podcast Slate

The first series features Ronald Acuña Jr., debuting in early 2026.

Overview

  • iHeartMedia and Rimas Sports will co-produce original podcasts for the Latino-focused My Cultura network.
  • The debut show is hosted by Atlanta Braves outfielder Ronald Acuña Jr., MLB’s 2025 Comeback Player of the Year, with a launch slated for early 2026.
  • Executives say the programming will go beyond sports to highlight culture, family and stories that resonate with Latino audiences.
  • All shows will be distributed by iHeartPodcasts through My Cultura’s established lineup of more than 60 series.
  • Rimas Sports represents over 45 athletes and plans an NFL expansion this month, creating a pipeline for future hosts and guests.