Overview
- - The halftime show drew a reported audience above 135 million viewers, with a performance conducted almost entirely in Spanish and centered on Puerto Rican and broader Latin themes.
- - Spotify reported a 470% jump in Bad Bunny’s U.S. streams and a 210% global rise after the show, with “Yo Perreo Sola,” “El Apagón,” “Party” and “Lo que le pasó a Hawaii” posting quadruple‑digit U.S. gains; Ricky Martin’s streams rose 145% in the U.S.
- - Adidas BadBo 1.0 sneakers worn during the performance sold out within hours at €160 and began reselling for more than €500, reflecting immediate merchandise demand.
- - Critical reception has been strong, with Rolling Stone ranking the set second among Super Bowl halftimes of all time.
- - Political backlash intensified as President Donald Trump condemned the show and Republican lawmakers urged the FCC to pursue fines and investigations of the broadcast; shortly after, Bad Bunny deleted all posts from his Instagram account in a move widely viewed as a strategic reset.