Overview
- The Apple Music Super Bowl LX Halftime Show at Levi’s Stadium ran about 13 minutes and unfolded largely in Spanish with Puerto Rican and wider Latin imagery including sugar‑cane fields, street vendors, La Casita and a parade of American flags.
- Cameos included Lady Gaga delivering a salsa version of Die With a Smile and Ricky Martin performing Lo que le pasó a Hawaii, while Karol G, Cardi B, Jessica Alba, Pedro Pascal, Young Miko and Alix Earle appeared in and around La Casita.
- Bad Bunny emphasized unity with messages such as “The only thing more powerful than hate is love,” named countries across the Americas and closed with “Seguimos aquí” while displaying “Juntos somos América” on a game ball.
- Broadcaster figures cited viewership above 120 million, and Spotify reported a 54% post‑show jump in Bad Bunny’s streams in Argentina as social media lit up with reactions and memes.
- President Trump labeled the halftime “one of the worst,” calling it “a slap in the face” and saying “nobody understands a word,” and the Seahawks defeated the Patriots 29–13 to win Super Bowl LX.